The FENG Phoenix, AZ Chapter

Next Meeting

When:

12/05/2017 – 3:30 PM to 5:00 PM (Reserve a spot at this event)

Where:

First Western Trust Scottsdale
7025 North Scottsdale Road, Suite 100
Scottsdale, AZ 85253

Agenda:

Topic: Digital Marketing (and what that means to you)

Speaker: Lara Jones, CEO of Be A Legend

Presentation:
- Overview of Digital Marketing
- Using Business Strategy to outline the most important strategies to grow your business
- Discussion of how to use Digital Marketing tools to grow your business effectively with a “phase” process
- What is it and how can it help you?
- Measurable R.O.I’s
- The do’s and don’ts of digital marketing and ensuring you don’t throw money at it before analyzing which tool will be the most effective first step

Speaker's bio:
Lara Jones (neé Wyles), Owner and President of Be a Legend Inc., has an exceptional business background, with over 14 years of corporate new business sales experience and is an advanced business strategist earning her title of “the legend” given to her by the owner of a $80M turnover business. During this time, she facilitated and helped grow the company from $5M to $50M over the duration of seven years, creating and managing the new business key account department, selling to FTSE 100 and Fortune 500 companies.

Never afraid to challenge, Lara has an impeccable understanding of business strategy and what it takes to get companies to the next level and ensure a R.O.I is achieved, ultimately increasing revenue faster. Her resilience, determination, ambitious mindset, energetic character, and warrior attitude sets her apart from the competition through applying her passion in helping individuals and organizations to become the best version of themselves. Lara helps unlock the tools in others that already exist at a certain level, implementing strategies, motivation, and belief they need to push themselves to the next level.

Earning her bachelor’s and master’s degree in Psychology and Counseling, Lara applies her educated knowledge and innate ability to be in tune with others’ needs, being extremely perceptive to human behavior. Understanding the psychology of high achievers, she has studied the mind, body language, tone of speech, and language in depth, thus is able to assess and identify the ‘winner quality’ within her clients. Using techniques and strategies to bring these to the surface, Lara is able to change mindset, ultimately creating a ‘power to endure’ and ‘never give up’ attitude, elevating the success of everyone around her!

Directions

https://maps.google.com/maps?q=First+Western+Trust+Scottsdale,+7025+North+Scottsdale+Road,+Suite+100&hl=en&sll=41.172425,-73.278118&sspn=0.121979,0.338173&t=h&hq=First+Western+Trust&hnear=7025+N+Scottsdale+Rd+%23100,+Scottsdale,+Arizona+85258&z=16


About the Phoenix, AZ Chapter

With 454 members, the FENG Phoenix chapter is continuing to provide support, mentorship, and networking opportunities in the metropolitan Phoenix area. The active membership is comprised primarily of former CFOs among a broad base of industries.

We meet on the 1st Tuesday afternoon of each month. Exceptions: summer hiatus in July.
First Western Trust Scottsdale
7025 North Scottsdale Road, Suite 100
Scottsdale AZ 85253
3:30 pm - 5:30 pm

Contact Chair for more information:
Mark Johnson
(602) 882-3086
mjohnson@b2bcfo.com

Thank you for your interest in the Phoenix chapter.

Chapter Leadership

Mark Johnson
mjohnson@b2bcfo.com
(602) 882-3086
Mark R. Johnson, MBA, brings more than 34 years of diverse financial and operational experiences from closely held small and medium size entities to large public companies serving as a CFO, CPA, and a Project Consultant. His background includes Senior Manager with a Big 4 public accounting firm, senior management positions with several Fortune 500 retailers, as the chief financial officer for a family owned $250 million retailer and two startup ventures here in Arizona as the chief accounting officer. Recently he served as the Project Lead Consultant on Sarbanes-Oxley internal controls documentation and testing for several casinos in Las Vegas and a $2 billion equipment leasing company in Scottsdale. He has also instructed accounting and auditing courses for post graduate students at schools such as Arizona State University and Western International University locally.

As a partner with B2B CFO® for the past five years he has served small family owned business owners in diverse industries including, construction, healthcare, education, hospitality, variable print media, food manufacturing and auto glass repair with bank financing, budgeting strategic planning, due diligence and IT software integration. Mark is a Certified Business Transition Expert™ working with business owners that need assistance and a plan to exit from their business now or in the future.

Future Meetings

01/02/2018
03:30 PM to 05:00 PM
First Western Trust Scottsdale
7025 North Scottsdale Road, Suite 100
Scottsdale, AZ 85253

02/06/2018
03:30 PM to 05:00 PM
First Western Trust Scottsdale
7025 North Scottsdale Road, Suite 100
Scottsdale, AZ 85253

03/06/2018
03:30 PM to 05:00 PM
First Western Trust Scottsdale
7025 North Scottsdale Road, Suite 100
Scottsdale, AZ 85253

04/03/2018
03:30 PM to 05:00 PM
First Western Trust Scottsdale
7025 North Scottsdale Road, Suite 100
Scottsdale, AZ 85253

05/01/2018
03:30 PM to 05:00 PM
First Western Trust Scottsdale
7025 North Scottsdale Road, Suite 100
Scottsdale, AZ 85253

06/05/2018
03:30 PM to 05:00 PM
First Western Trust Scottsdale
7025 North Scottsdale Road, Suite 100
Scottsdale, AZ 85253

08/07/2018
03:30 PM to 05:00 PM
First Western Trust Scottsdale
7025 North Scottsdale Road, Suite 100
Scottsdale, AZ 85253

09/04/2018
03:30 PM to 05:00 PM
First Western Trust Scottsdale
7025 North Scottsdale Road, Suite 100
Scottsdale, AZ 85253

10/02/2018
03:30 PM to 05:00 PM
First Western Trust Scottsdale
7025 North Scottsdale Road, Suite 100
Scottsdale, AZ 85253

11/06/2018
03:30 PM to 05:00 PM
First Western Trust Scottsdale
7025 North Scottsdale Road, Suite 100
Scottsdale, AZ 85253

12/04/2018
03:30 PM to 05:00 PM
First Western Trust Scottsdale
7025 North Scottsdale Road, Suite 100
Scottsdale, AZ 85253


For Meeting Information, Please Contact:
Mark Johnson
mjohnson@b2bcfo.com
(602) 882-3086

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