EditorialsBy Matt Bud, Chairman, The FENG

Throwing up on the customer

From our daily member newsletter on November 6, 2016

I hope you will all forgive me for the rather melodramatic subject of tonight’s editorial. Now that I have encouraged you to talk, my fear is that you will talk too much. Personal selling is a grand profession. Unlike many of the products that can be sold through mass marketing, personal selling products tend to be complicated, just like you. Complex products require a lot of sales training. Those of you who have experimented with selling insurance or other related financial services can relate to your fellow members of The FENG that the technical information was easy to absorb, but the real job of these folks is selling and more selling. That said, when you have a great product like [ Read more… ]

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