EditorialsBy Matt Bud, Chairman, The FENG

Telephone sales

From our daily member newsletter on April 12, 2017

If getting up in front of a large group and doing your elevator pitch isn’t bad enough, giving it over the phone is worse. At least in front of a group, large or small, you have some visual feedback as to whether or not it is going over well. Add to this that many folks call you from cell phones with “CB radio” quality connections (i.e. you can’t talk unless they stop), and you have a communication challenge of the first order. There are several suggestions I have heard over the years and some that I use that I will share with you tonight. The first thing to keep in mind is that you never know when an important call [ Read more… ]

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