EditorialsBy Matt Bud, Chairman, The FENG

Help, I’m trapped in a nut shell!

From our daily member newsletter on May 18, 2017

There is no greater challenge in this world than summing yourself up in 90 seconds or writing a proper summary for your resume. As many of you know, I was CFO of an advertising agency in the 1980’s. Initially, I used to wonder why the creative folks got paid so well. As I got more and more into who we were and what we did, it became a little more obvious how difficult it was to create the essence of a product or service in a 30 second commercial or in a print ad. Here you are a product and/or service with 20+ years of work experience. There are so many delightful aspects to who you are and what you [ Read more… ]

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