EditorialsBy Matt Bud, Chairman, The FENG

Explaining the magic

From our daily member newsletter on April 1, 2018

I am often asked by our members to give them a “formula” for constructing their very own 90-second announcement. If only that were practical. The problem with 90-second announcements is very much related to the very limited time you are allowed. Having been in the advertising business for nearly a decade, I can tell you why advertising creative people make so much money. It is just plain difficult to hone a message to 90-seconds, let alone 30-seconds as they normally have to do. Your own message needs to be tailored to you, unlike your resume which for the most part should conform to accepted formatting standards. Other than telling others your name, most of what you say is up to [ Read more… ]

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