EditorialsBy Matt Bud, Chairman, The FENG

What are your sizzle points?

From our daily member newsletter on April 16, 2018

Very few among us are professional sales folks. It is for this reason that some of the more subtle elements of interviewing can easily go by us. When you decide to make a purchase you often have to justify it to others. When you do, you will find yourself repeating things the salesperson told you about the product. Much as you may cringe at the thought that you need to have a slogan or theme song, you almost do. The question I would have for you is how can you make yourself memorable? How can you communicate what we could call your sizzle points? In all of the interviewing that you do, except your interview with the final and ultimate [ Read more… ]

OUR SPONSORS:

cfo