The FENG Raleigh, NC Chapter

Next Meeting

When:

10/10/2018 – 6:00 PM to 8:00 PM (Reserve a spot at this event)

Where:

Principal Financial Group
4141 Park Lake Avenue, 5th Floor
Raleigh, NC 27612

Host: Robert Half Management Resources, Don Plato, VP

Agenda:

Topic: Using Technology and Data to Drive Customer Loyalty, Advocacy, and Profitability

In customer experience, there is no such thing as meeting expectations. You either exceed expectations or you fall short. According to an IBM study, more than three out of four customers expect organizations to understand their individual needs. Some call this the Amazon Effect. Trendwatching.com calls this info-sense, which is using data to understand and meet the individual, personalized needs of your customer.

Jack Welch said there are two forms of competitive advantage: Learning more about your customers and putting it into action faster than your competition. Are you turning big data into useful data? Are you leveraging analytics to improve the customer journey?

Evan Carroll will uncover how companies are using data, analytics, and technology to create world-class customer experiences. You’ll leave with a full toolbox of strategies, tactics and practical advice to improve your customer experience and ultimately your bottom line.

Attendees will leave with:
1. Insights into how leading insurance and financial companies combine big data trends and small data insights to fuel a customer-centric approach to marketing and customer experience.
2. Examples from leading companies highlighting how they use data to create world-class customer experiences.
3. Inspiration to move their organization towards customer-centric marketing and create better digital experiences for their customers.



Speaker: Evan Carroll
Evan Carroll is an author, speaker, and experience architect. His career spans roles in user experience, marketing, and product management for leading agencies and technology companies.

He’s the author of two technology books and has appeared in major news outlets including The New York Times, CBS Sunday Morning, NPR’s Fresh Air, The Atlantic, and Popular Science.

A frequent speaker on technology, marketing, and digital culture, Evan has presented to audiences at SXSW Interactive, the Library of Congress, the Internet Archive, the American Bankers Association, the American Bar Association, the American Marketing Association, and the Direct Marketing Association, among others.

Before starting Evan Carroll and Associates, Evan worked at ChannelAdvisor, an e-commerce software company that helps brands and retailers extend their reach. Previously, Evan worked at Capstrat, an award-winning communications agency in the Omnicom Group. There Evan helped technology, healthcare, and higher education clients craft their digital and traditional communications.

Evan is co-author of the book, Blue Goldfish, which highlights businesses leveraging technology, data and analytics to do a “little something extra” to improve the experience for their customers.

A leader in digital legacy and personal archiving, Evan is co-founder at The Digital Beyond and co-author of the book, Your Digital Afterlife: When Facebook, Flickr and Twitter Are Your Estate, What’s Your Legacy? (New Riders Press, 2010).

Evan holds MS and BS degrees in Information Science from UNC-Chapel Hill. He’s a past president of the Triangle American Marketing Association and is a member of the National Speakers Association.


Directions

Directions:

From I-40 (Wade Ave)
•Take the Edwards Mill Exit and head northeast (2.8 mi.).
•Turn right onto Park Lake Road (.2 mi.).
•Go to the building on the right.
•Best parking is behind the building.

From US-50 (Glenwood Ave)
•Turn southwest onto Creedmoor Road (US-50) (.7 mi.)
•Turn Left onto Park Lake Road. (.2 mi.)
•Go to the building on the right.
•Best parking is behind the building.


About the Raleigh, NC Chapter

The Raleigh chapter has over 1,000 members and meets monthly, usually on the 2nd Wednesday of each month from 6:00 pm until 8:00 pm. Meeting locations vary so be sure to double check each month.

Guests and prospective FENG members are always welcome. First-timers are given the opportunity to introduce themselves to the other chapter members. Most meetings include a speaker and a current topic of interest to our members.

We look forward to meeting you and getting to know each other.

Chapter Leadership

Ted Bachman
tedbachman@mindspring.com
(919) 606-3477
A combat veteran who works diligently to provide valuable professional services in all aspects of C-suite needs for small to mid-sized businesses through Bachman & Associates. Turning Challenges into Success
Jack Finley
nccajun1@bellsouth.net
(919) 832-5130

Future Meetings

11/07/2018
06:00 PM to 08:00 PM



Stancil & Company (CPAs)
4909 Windy Hill Drive
Raleigh, NC 27609

Host: Henry White & Ken Martin

12/12/2018
06:00 PM to 08:00 PM
AICPA
220 Leigh Farm Road
Durham, North Carolina 27707-8110

Host: Robert Conrad, AICPA


01/09/2019
06:00 PM to 08:00 PM
Date: Wednesday, January 9, 2019
Time: 6:00 pm to 8:00 pm

Place: Hughes Pittman & Gupton
1500 Sunday Drive, Suite 300
Raleigh, NC 2760

Host: Hughes Pittman & Gupton – Special thanks to Liz Broadway for hosting our meeting.

02/13/2019
06:00 PM to 08:00 PM
Smith Anderson Law Firm
150 Fayetteville Street - downtown Raleigh
23rd Floor (after 6 pm Smith Anderson people will escort you to the 23rd floor)
Wells Fargo Building
Raleigh, NC 27601

Host: Armand Perry, Partner - Smith Anderson Law Firm
Armand Perry, partner at Smith Anderson, the largest law firm in the Triangle, always has great hors d'oeuvres and a wonderful selection of beer and wine so you do not want to miss this meeting.

03/13/2019
06:00 PM to 08:00 PM
Date: Wednesday, March 13, 2019

Time: 6:00 pm to 8:00 pm

Place: Principal Financial Group
4141 Park Lake Avenue, 5th Floor
Raleigh, NC 27612

Host: Don Plato, VP, Robert Half Management Resources


Host: Armand Perry, Partner - Smith Anderson Law Firm
Armand Perry, partner at Smith Anderson, the largest law firm in the Triangle, always has great hors d'oeuvres and a wonderful selection of beer and wine so you do not want to miss this meeting.


For Meeting Information, Please Contact:
Ted Bachman
tedbachman@mindspring.com
(919) 606-3477

OUR SPONSORS:

cfo