The FENG Boston, MA Chapter

Next Meeting

When:

08/08/2018 – 7:30 AM to 9:30 AM (Reserve a spot at this event)

Where:

Morse, Barnes-Brown, Pendleton PC, CityPoint,
230 Third Avenue, Waltham,
MA 02451, 4th Floor conference room

(Free parking in the garage below the building that overlooks Rte 128)

Agenda:

Topic: Verbal Branding: Learn how to position yourself and clarify your value within a few seconds

How Verbal Branding™ creates ‘simplicity’ to differentiate, create efficiency, and drive Continuous Improvement

Do you know how to position yourself and clarify your value within a few seconds? Do you trust that people will understand and remember the right things about you? And, can you use simplicity as a mission-critical business tool to drive performance?

Financial executives are often seen as all the same, whether they’re looking for a new role or are embedded into the culture of an organization already.

Regardless of the situation, financial executives must ‘position’ themselves for how they add strategic value to an operation. They also need a seat at the table, to be involved and proactive toward the direction of an organization rather than reacting to other people’s decisions.

Verbal Branding is the secret sauce to create ‘Simplicity’ and plain language clarity, where differentiated value can first be articulated and then delivered on, using no more than one or two concepts as drivers.

Unique in the branding, sales, coaching, and consulting industries, Verbal Branding is the missing ingredient to highly practical branding and operational guidance via an ultra-simple framework.
- Apply a unique and proven Simplicity logic to vastly improve messaging results.
- Eliminate the elevator pitch mindset forever.
- Apply Simplicity as a mission-critical, multi-impact business tool.
- Unify any number of people around your strategy, super-charging entire operations.
- Unify your sales, delivery, and customer experience strategy for integrated brand impact.
- Clarify the collective mindset for decision-making speed and effectiveness.

Without a Verbal Branding platform, most people and companies are nearly guaranteed to underperform compared to their potential. Come join us for this educational session!


7:30 AM – Coffee/Juice & Light Networking
8:00 AM – Presentation & Interactive Discussion
8:45 AM – Practice Your New Introduction
9:00 AM – Wind-down, and Final Networking Discussions
9:30 AM – Adjourn

Speaker bio:
Stephen Melanson is the President of Melanson Consulting, which was founded in 2004. He is a management consultant, trainer, speaker, Verbal Branding™ expert, and – as featured on Forbes.com – originator of the only ‘Differentiation and Business Simplicity’ platform of its kind worldwide. Mr. Melanson helps businesses grow faster, unify people, and simplify their strategy. He is a service provider and educational partner for small through Fortune 500 firms along with numerous associations and nonprofits.

PLEASE REGISTER:



When registering, a $10 donation is requested to help continue to support our great organization and for light refreshments at the meeting. This should be paid on the FENG registration site prior to the meeting.

The dress code is business casual.

FENG Boston Chapter Leadership:

Will Oliver
Bedford, MA
will@wjoliver.com
781-424-0179

Marc Cote
Duxbury, MA
marc.cote@comcast.net
617-538-5688

Directions


About the Boston, MA Chapter

The Boston Chapter has 3,366 members. 36% actively searching and 64% alumni (working).

Chapter Leadership

Marc Cote
marc.cote@comcast.net
(617) 538-5688
Marc Cote is certified FocalPoint business coach and area representative. As a business coach, he leverages the FocalPoint business principles, tools and his 30 years of leadership, operations and finance experience to help business owners and leaders realize their goals and exceed their expectations. As an area representative, he looks for those caring and experienced business professionals that could be great FocalPoint Business Coaches.

He is the son of a second-generation business owner with a deep-seated passion for business and helping others succeed. He was also a co-founder of Accellient Partners LLC, a drug development consulting and biotech start up firm, Synchroneuron Inc., a venture-backed biotech and Ternus Pharma, Inc., a start-up pharma company. Marc was previously the COO of Aptuit Consulting’s global biotech practice where he was responsible for managing all operating, financial & business development activities. Prior to Aptuit, Marc was with Dunkin’ Brands and had vice president roles where he was alternately responsible for Accounting, Tax, Finance and Shared Service operations. Marc started his career in the Entrepreneurial Services Group at EY, he received a BS in Accountancy from Bentley College and earned his CPA certificate in MA where he was a licensed CPA for 17 years.

Marc is a member of Boston Harbor Angels and Sky Ventures where he is an active investor. In addition, he is a Co-Chair of Mass Bio's Entrepreneur University. Marc splits his time between Duxbury, MA and Naples, FL.
Will Oliver
will@wjoliver.com
(781) 424-0179

Future Meetings

08/22/2018
05:30 PM to 07:30 PM
Robert Half
125 High Street, Boston, 17th Floor
Oliver Street Tower. When you sign up for the session, your name will be added to the list at the security desk


For Meeting Information, Please Contact:
Marc Cote
marc.cote@comcast.net
(617) 538-5688

OUR SPONSORS:

cfo