Topic: General Posts
Subject: Suggestion needed on Name of accounting and finance business
A Friend is in process of registering an accounting and finance solutions and outsourcing business (primary outsourcing will be based in offshore in south asia)
The Business will intially based in Houston Tx area & will priimary provide, AR, AP, Closing, Balance Sheet recs, fianical anayalis and various ad-hoc solutions via our staff, which will result in major cost savings & improvement in quality of work.
His question is, should he has the word outsourcing in the name of company or not, e.g. XYZ Outsourcing Solutions vs XYZ Optimization Solutions or XYZ Business Optimization Solutions.
Please share your thoughts on pro and cons of names?
I would suggest not to use outsourcing in the name as it could be constured as a business dealing with dealing with former employees or temporary help, and not accounting services. If your friend is offering accounting services, you could call it something like Backoffice accounting (or Business) services (solutions). Then have a brief 4 or 5 word business definition such as "Your accounting services partner" or something like that. Thanks and good luck.