EditorialsBy Matt Bud, Chairman, The FENG

Selling from an empty wagon

From our daily member newsletter on June 16, 2008

I often get the feeling listening to members of The FENG that they feel like they are selling from an empty wagon. Friends, it just isn’t true. What triggered tonight’s editorial was a few comments I got from one of our members about the issue of dates for your college degrees. The “product” you need to always be selling is your wealth of experience. Everyone doesn’t want the product, but those that do are willing to pay for it. In classic marketing terms, if you try to sell a product based on attributes it doesn’t have, it is considered an over promise. You are a lot better off presenting a realistic picture. We have all seen ads for the airlines [ Read more… ]

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