EditorialsBy Matt Bud, Chairman, The FENG

Developing a thick skin

From our daily member newsletter on January 22, 2017

As someone who now makes sales calls all day long, it is sometimes hard for me to remember the difficulty I initially had in picking up that 400 pound phone. Back in the dark days of 1991-1992 (the two years I was out of work), I found that my experience doing collection work as a CFO sort of gave me a baseline of mental strength to pursue my networking contacts. I was CFO of an Advertising Agency. I suppose that collecting from “clients” is a little different than collecting from other deadbeats. To that end, I developed what I referred to as the “glass bell” technique. I found that if I called often enough, had my facts in order and [ Read more… ]