EditorialsBy Matt Bud, Chairman, The FENG

Creating value from a negative

From our daily member newsletter on March 6, 2019

The story goes that my grandmother had a marble statue. When it came time to break up housekeeping she decided that this was something she would sell. She thought it would be a good idea to clean it up a bit, but in the process managed to knock off one of the fingers on the hand of the maiden with the bucket. When a prospective buyer came to view this rather unusual piece of art, he was taken with it almost immediately. However, as he examined it closely, he discovered “the flaw” and mentioned it to my grandmother, who without missing a beat told him that this was what showed its age. A product benefit was created from a potentially [ Read more… ]