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ORGANIZER;CN=Matt Bud:MAILTO:MattBud@TheFENG.org
SUMMARY:THE FENG: Chat with Matt: featuring Katrina Klier, Senior Managing Partner of Sages Strategy Group: Does your Chief Marketing Officer speak a foreign language? Learn how to build metrics with your CMO.
LOCATION:On Zoom: https://us06web.zoom.us/j/87548804650?pwd=JmWdXPR94aoobMZDjUoOUjoojmMTen.1
DESCRIPTION:Wednesday, December 6th at 4PM EST, I will be interviewing Katrina Klier, Senior Managing Partner of Sages Strategy Group. Our discussion will be:Does your Chief Marketing Officer speak a foreign language? Learn how to build metrics with your CMO.Katrina Klier, Senior Managing Partner of Sage Strategy GroupKnown for building businesses and driving profitable growth at scale, Katrina needed a way to explain marketing investments to finance, others on the leadership team, and the board. To do that effectively, she developed the ART of Marketing Framework.Background on the ART of Marketing Framework:ART stands for Awareness, Recognition, and Traction. The ART framework provides a common language to have a constructive conversation about the long-cycle and short-cycle aspects of effective marketing by focusing on leading and lagging indicators of marketing’s impact. Grounded in data and trended over time with benchmarks aligned to the company’s strategic goals, the ART framework gives Chief Marketing Officers a consistent framework and methodology to convey the value of marketing to a broader audience.What we will be discussing:-&nbsp;&nbsp;&nbsp;&nbsp;What goes on with the CFO – CMO relationship?-&nbsp;&nbsp;&nbsp;&nbsp;What does all this mean for the company?-&nbsp;&nbsp;&nbsp;&nbsp;What drives some of this misalignment between the CFO and CMO?-&nbsp;&nbsp;&nbsp;&nbsp;How can CFOs and CMOs work better together?-&nbsp;&nbsp;&nbsp;&nbsp;What have CMOs and CFOs told you about their experience with ART?Links to visit before or after Chat with Matt:-&nbsp;&nbsp;&nbsp;&nbsp;ART Framework: https://www.sagestrategygroup.com/service-art-&nbsp;&nbsp;&nbsp;&nbsp;CMO Council and KPMG research: https://www.cmocouncil.org/thought-leadership/reports/440/download/Marketing-and-Finance-Fueling-Innovation-or-Falling-Behind.pdf-&nbsp;&nbsp;&nbsp;&nbsp;Research press release with link to download report: https://www.cmocouncil.org/about/media-center/press-releases/marketing-and-finance-leaders-seek-collaboration-to-make-smarter-investments-says-cmo-council-and-kpmg-&nbsp;&nbsp;&nbsp;&nbsp;Sage Strategy Group website: https://www.sagestrategygroup.com/-&nbsp;&nbsp;&nbsp;&nbsp;Katrina Klier’s LinkedIn profile: https://www.linkedin.com/in/katrinaklier/About Katrina KlierKatrina Klier is an accomplished Chief Marketing Officer, Chief Digital Officer, board director, and industry speaker. She currently serves as the Senior Managing Partner of Sage Strategy Group, providing go-to-market strategy and advisory services. She also serves on the boards of QelviQ, Liberty&amp;Co, Rescuing Leftover Cuisine and as an advisor to MyLibrarian and other startups.Previously, Katrina was the Chief Marketing Officer at PROS, a market-leading SaaS company. As Global Managing Director at Accenture she led the digital transformation of all go-to-market and brand functions. She also built and led the global digital, channel marketing, and ecommerce organizations for Microsoft’s OEM business.Katrina is an NACD certified corporate director and member of the Private Directors Association. She is a founding member of Chief, serves on the 50/50 Women on Boards Leadership Committee, and is an advocate for women in technology. Katrina is an alumnus of Northeastern University, Boston and she continues to be an active supporter of the university.You can connect with Katrina via LinkedIn at http://www.linkedin.com/in/katrinaklierKatrina KlierSenior Managing PartnerSage Strategy GroupKKlier@SageStrategyGroup.com(914) 987-6015 Office(914) 319-3166 CellPlease send any issues you would like addressed to MattBud@TheFENG.org or to Katrina Klier at KKlier@SageStrategyGroup.com.
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