Topic: Finance + Marketing: Partnering for Success
Speaker: Allison Rae, Principal, Sōlfire Creative
Finance and marketing may seem like awkward companions, but finding commonality and forging an alliance between these disciplines is a key to success for companies of any size. In this presentation we'll take a look at the mechanics of marketing and relate the function to an organization's business and financial plan.
- Marketing: Not Just a Line Item
- Marketing Goals
- Strategy vs. Tactics
- What Marketing Can and Can't Do
- How to Budget for Marketing
- Marketing Metrics & ROI
- Rate Your Company’s Marketing Program
With extensive experience in both corporate and agency settings, Allison's career in B2B and consumer brand marketing spans nearly three decades. Clients have included well-known Fortune and Inc. companies as well as private firms and public-sector agencies. Her San Diego-based agency, Sōlfire Creative, provides strategic and creative marketing solutions to small and mid-sized businesses on a growth path. Specialties include brand strategy, web design, digital marketing, public relations and social media.