Topic: How personal branding can position you differently in a sea of candidates

Featured Speaker: Carmen Yazejiian - Founder, President & Boss Lady of Network9

People don’t usually think of themselves as a brand. Everyone is a brand. Just because you are an individual, it doesn’t mean you don’t need to develop an identity just like a business. What you talk about is different, but the idea is the same.

Those who think and take action as a brand are memorable. When it comes to referrals or career opportunities and you instantly come to mind, that gives you an edge over others who do what you do.

During this interactive presentation, Carmen Yzaljian will show you how you can create a personal brand just like big businesses do.

About Carmen Yzaljian
Carmen Yazejian is the founder, President and Boss Lady of Network9, a company that focuses on Brand Identity, Website Design, Inbound Marketing and Search Engine Optimization.

She is ferocious about helping clients use influential language to tell their story using current marketing technologies. She understands that marketing supports business growth and personal growth. From websites to presentations to article writing, she has the team to create trust, likability and influence for companies and individuals.From Carmen:
“People often tell me “Don’t take your work personally”, but I can’t work any other way. I care deeply about each and every client’s success and obsess about ways to improve it. Yes, I do take it personally, and think that’s the way it should be.
My superpower is transforming complex, jargon-loaded information into simple, clear language that tells a visual and verbal story. I believe the key to sales is writing from a problem/solution perspective that attracts people to you and your business. 
I’m a 3X business owner, designer, New Yorker, Fire Islander, ex-fashion designer, mother, haiku writer, traveler, gardener, tree lover, expert pie maker, avid reader, music & film devotee, Woodstock attendee, highly opinionated and so much more! Anyone who knows me knows I’m a fan of The Boss…so Bruce, if you are reading this, let’s have dinner!”
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