Wednesday, March 4, 2026, 4:00PM to 5:00PM EDT I will be interviewing Dan Citrenbaum of The Entrepreneur Option

Our topic is: Behind the scenes of exploring franchises

Dan Citrenbaum has been a member of The FENG since 2008. He is also a proud sponsor of The FENG.

Dan and I will be discussing how he got into franchising, what it was like to write a book, and most importantly, how he works with those interested in buying a franchise.

Franchising is not for everyone. Dan will explain how he knows who he can help and who he can’t.

Dan’s book is titled: Own Success: A Proven Method to Succeed in Business with a Franchise

I just finished reading it a few weeks ago. You will find it on Amazon:

Own Success: A Proven Method to Succeed in Business with a Franchise: Citrenbaum, Dan: 9781637352533: Amazon.com: Books

This is a summary of the book which will give you a flavor of what we will be discussing:

Do you have what it takes to become a successful entrepreneur? The answer may surprise you.

Becoming a successful serial entrepreneur has far less to do with having nerves of steel, and far more to do with learning to evaluate and analyze risk. In fact, what if I told you that in the long run, it is riskier to place your faith in your employer than it is to start the business you’ve always dreamed of having? Well, you don’t have to wonder—it’s true!

In his latest publication, bestselling author, franchise expert, and serial entrepreneur Dan Citrenbaum explores the key concepts necessary to actualize the dream of starting your very own business. By conducting a high-level overview assessment of the characteristics, common pitfalls, and requisite tools of success, Dan makes the inexplicable, explicable. If you’ve ever wondered exactly what it would take start your entrepreneurial journey, you need look no further!

•    Explore the inherent risks of traditional, salaried employment in which you are not the business owner, and why statistics showing this risk are only becoming more relevant with time

•    Understand the requirements and tools you’ll need to have under your belt before purchasing your own franchise or business operation

•    Evaluate your current employment conditions against your future earnings and financial milestones to create a clearer picture of exactly where you stand today

•    Understand the minute details of how becoming a franchise owner can be an invaluable stepping-stone of experience for first-time entrepreneurs

•    Equip yourself with the knowledge and insight to confidently explore franchise and other acquisition opportunities by learning to read disclosure statements, assess profitability, conduct interviews with current owners, and much more

The business you’ve always dreamed of building has never been closer than right now. Grab your copy of Own Success today and make it a reality!

Dan has offered to send a digital copy for free to anybody who wants one.

About Dan Citrenbaum:

Dan has been involved in advising small business owners for more than 35 years. He has helped thousands of business people realize their dreams of business ownership and controlling their own destiny. Dan has owned several businesses himself during his career. In addition to his role as a Franchise Coach with The Entrepreneur Option, he is the owner of two different franchises.

If you have specific questions you would like answered, send Dan an email. His full contact information is as follows:

Mr. Daniel Citrenbaum
Entrepreneurship Coach
The Entrepreneur Option
26 Summit Grove Avenue, Suite 201
Bryn Mawr, PA 19010
[email protected]
(484) 278-4589
https://www.linkedin.com/in/DanCitrenbaum/