Speaker: Art Henson, CMO at K2 Scientific
**To prepare for our meeting, we invite you to take this 3-minute survey. Save your results to share with the group: https://arthenson.com/creativesurvey**
"Learn about your unique creative personality and your critical role in the innovation process."
Creativity is critical in nearly all business functions. Unfortunately, most people don't see themselves as creative. The fact is, we're all creative. We just have different "creative personalities."
This meeting workshop will help participants learn their "creative personality" and how they play an essential role in the creative process. Once teams understand their creative strengths and learn the "keys to innovation," they will produce more innovative solutions and work better as a team to implement them.
Art lives by the mantra, "Creativity is Life." He began his creative journey as a curious kid who built robots, doodled in class, and wrote fantastical stories. He followed his passion for creativity into advertising, where he freelanced and then opened a strategic marketing agency in Portland, Maine. Art has worked to solve marketing challenges for clients in a broad range of industries such as government, technology, higher education, retail, manufacturing, and even organic bison farming.
One of Art's most interesting entrepreneurial ventures was starting a small manufacturing company, serving the under-bridge utility industry. He created a more affordable fiberglass product that shields pipes from the wear and tear of the hanger systems. He designed and built his machines and hired his teenage kids to work with him on the production line. The shields, purchased by one of the largest subcontractors in the industry, can be found under bridges in Miami, Charlotte, Atlanta, and other cities around the country.
Currently, Art is the CMO for K2 Scientific where he has the challenging task of marketing vaccine refrigerators and freezers during a pandemic. Since joining the K2 Scientific team, the company has seen over 330% growth.
Art keeps his creative juices flowing in his spare time by volunteering with Innovate Charlotte and working on his first book - all about the creative process. He loves the outdoors, is an avid kayaker, photographer, mountain biker, runner, occasional fashion model, and has two other written works in progress.