Title: Marketing ROI Without the Mystery: A CFO’s Guide to Evaluating Strategy, Spend, and Results

Marketing is one of the most misunderstood — and most misrepresented — functions on your P&L. From $700 SEO packages to $250K go-to-market plans, how do you know what’s real, what’s fluff, and what drives results? In this no-spin session, we’ll break down how to spot waste, ask smarter questions, and align your marketing investments to business strategy — not buzzwords. Whether you're spending $7K or $70K, this is the CFO’s guide to cutting through the noise and making marketing accountable.

Speaker: Tony Simas, Managing Partner, Client Growth Partners

Tony Simas is the Managing Partner at Client Growth Partners, where he helps industrial B2B and technology companies turn stalled strategies into real-world results.

With over two decades of leadership experience across chemicals, manufacturing, and tech, Tony brings deep operational and commercial insight to every engagement. His proven 4-phase Go-To-Market framework has helped clients, from $10M mid-caps to Fortune 100 divisions, align teams, eliminate waste, and achieve breakthrough growth.

Tony’s specialty is navigating complexity: when projects stall, marketing misses ROI, or leadership teams can’t agree on what matters most, he brings clarity, structure, and measurable momentum. He’s known for helping clients cut through noise, focus on what moves the needle, and execute at speed, with many unlocking value in the first 30 days.