Topic: Building and Nurturing your LinkedIn Community

Speaker: Melissa Cohen, Personal Branding and LinkedIn Strategist, MBC Consulting Solutions, LLC

Presentation:
Do you still have an outdated impression of LinkedIn? If you do, you're not alone. If you haven’t spent much time on the platform since the last time you changed jobs, you might be surprised at what you find. When Melissa Cohen made her first post on LinkedIn in 2020 (after 12 years of having an all but dormant LinkedIn account), she had no idea how LinkedIn was going to change her life. Yes, it gave her a new career, but it also allowed her to build an engaged and interactive community of over 22,000 followers, which has led to unexpected opportunities, and a lot of fun. LinkedIn is truly a platform of connection, positivity, and opportunity. Join Melissa for this interactive session (bring your questions!) about why you should build a community on LinkedIn, and practical steps to do so.

Speaker's bio:
Melissa Cohen is a LinkedIn and personal branding strategist who helps leaders, founders, and subject matter experts elevate their visibility, credibility, and business impact. Through her consultancy, MBC Consulting Solutions, and as co-founder of the community DIY Influence, she works with executives and organizations to build influence through authentic digital presence and content that drives connection. Earlier in her career, Melissa held leadership roles in the fashion industry, contributing to the global growth of iconic American brands such as Ralph Lauren, Tommy Hilfiger, and Nautica. That brand-building expertise continues to shape her strategic, high-touch approach today. Melissa is the creator of The Caffeinated Chronicles, a widely read LinkedIn newsletter, and the co-author of the Amazon best-selling book Your Career Resilience Blueprint. In January 2024, she was recognized as a LinkedIn Top Voice by the platform’s editorial team. She is a member of the Board of Directors for Her Move Next, a 501(c)3 organization dedicated to empowering girls and young women through the power of chess, community and competition. She was a founding member of Chief, the largest network of senior women executives.