Topic: Capital Allocation for Business Performance: Where Should You Invest for Maximum Return?

Speaker:   Karina Bensko, Founder & CEO, and Katie Greenwood, Head of Leadership & Organizational Effectiveness, CultureKrew

Presentation:

Organizations invest millions of dollars each year in people, technology, leadership, and process improvements. Yet many investments fail to produce meaningful business results because they address symptoms rather than the true performance constraint.

This workshop introduces the Performance Investment Framework™, helping executive teams think like portfolio managers by identifying the investments that generate the greatest return in productivity, execution, and business performance.

By the end of this session, participants will:
  - Discover where organizations often over invest and underinvest.
  - Learn a simple framework for prioritizing performance investments.
  - Identify one opportunity to create greater business impact in your organization.

Speakers' Bios:

Karina Bensko is the Founder & CEO of CultureKrew, a fractional HR business supporting small businesses and startups as they scale without losing control of cost, culture, or compliance. Before founding CultureKrew, she spent over a decade building HR and organizational strategy inside high-growth companies including Vistaprint, Brightcove, and CloudHealth by VMware, as well as Boston Medical Center, work that included a reorganization delivering $5 million in savings and initiatives that cut attrition by 70%. She now brings that same operational discipline to Seed-through-Series-B companies, helping founders replace reactive people decisions with the systems and structure that protect their runway and support their next raise.

Katie Greenwood is the Founder and CEO of Greenwood Solutions Group, an organizational performance consultancy that helps organizations build what lasts by aligning leadership, people, culture, and AI readiness with business strategy.

With more than 25 years of experience, Katie has partnered with executive teams to strengthen leadership, improve execution, and build organizations prepared for growth, transformation, and the future of work. A Dale Carnegie Certified Trainer, she has led global leadership initiatives across more than 15 countries, increasing manager effectiveness by more than 40 percent, improving employee engagement by up to 30 percent, and accelerating leadership development. Her career spans roles with The Gillette Company, HubSpot, Rimini Street, TÜV SÜD, and BJ's Wholesale Club. Today, she advises Fortune 500 companies, financial services organizations, and growing businesses through her PRIME™ Workforce Operating System, helping leaders align people strategy, leadership, and AI to deliver measurable, lasting business results.