Business or Hobby?

Building Your Dream, Influencing the Sale, Filling Your Pipeline

As a Subject Matter Expert, you have invested decades into perfecting your craft. You are thinking of hanging your first shingle. Or maybe you have already launched your business but it’s not working out exactly how you thought it would. 

There are two very common problems with these scenarios:

1. You’ve never been taught how to actually attract quality prospects
2. You haven’t been able to move prospects along the sales cycle effectively, so your pipeline is empty or you simply do not have enough opportunities 

The question I hear all too often from business owners in this scenario is, “Do I have a business, or a hobby?

In this 90-minute engagement, you will have visibility into leveraging LinkedIn and Social Selling to:

1. Stop Selling and Start Influencing! Nobody wants to be sold to, but everybody wants to be helped. 
2. Build your network of qualified prospects. You may have a large network, but is it filled with the right people? People that want to buy from you?
3. Position yourself as a Subject Matter Expert and remain top-of-mind with your prospects. Being the best is not necessarily the answer, although it doesn’t hurt! Being the most visible, however, can be the game-changer.
4. Open the door to opportunity. Influence, Availability, and Subject-Matter-Expertise will create the Inbound Lead Generated Pipeline that changes the way you do business.

7 common issues this topic will address:

1. I was never taught to sell or market my abilities
2. I hate selling. I don’t want to sell; I just want to do what I do and do it well
3. My prospects always go dark. I don’t know why
4. I don’t want to follow-up because I don’t want to bother anyone
5. I don’t know how to access my network
6. My pipeline is too erratic
7. I don’t have the time to do it all

Speaker Bio 2026

Bobbie Foedisch has almost 30 years of experience in Sales, Social Sales, Social Marketing, Operations and Executive Management, currently the President and Chief Social Sales Officer of Bobbie Foedisch Consulting and Founder and Chief Content Officer for LinkedIn IRL.

Bobbie has received high praise as a Social Sales and Social Marketing Thought Leader, taking on roles  including Published Author, Contributing Author, Contributing Blogger, Adjunct Professor, Keynote Speaker, Mentor and Content Creator, and serves on multiple Boards as their Social Advisor, most recently named Top LinkedIn Sales Trainer and Top 10 LinkedIn Experts in 2024.  

As a professional coach and trainer, Bobbie has been featured in 500+ speaking engagements from coast to coast in the US and Canada and has worked with more than 200 sales & marketing teams, 100+ Coaches, Consultants and Business Owners, and 400+ professionals on their career transition journey.  

Bobbie helps professionals upskill in today’s hybrid workforce, embracing the use of technology, LinkedIn, and Social Sales techniques as a support to traditional networking, sales, and marketing techniques, as well as executive career transition, leveraging the virtual world as an extension of the real world, enhancing relationships past the face-to-face, opening more doors and maximizing opportunities.  She helps professionals communicate, connect and thrive in this ever-evolving world of technological advancement without losing that human touch.