PLEASE NOTE: This meeting is the 2nd Tuesday of the month.

Topic:  Optimizing the Power of Your LinkedIn
Speaker:  Mr. J.D. Gershbein, a world-class speaker and educator on how to optimize your use of LinkedIn

CPE credit: 1.0 hour will be given to all participants requesting it, and who are present for the presentation

Presentation:
LinkedIn turns 20 years old next month.  It's got 900 million members. It is one of the largest social media platforms in the world, and the only one dedicated primarily to use in business and for professional networking. It's a powerful platform, with far more features and nuances than most of its users are even aware of.  For those who know how to use it, it can be an impressive tool for building your personal network, enhancing your business and advancing your career. 

LinkedIn has been instrumental in helping the world’s professionals maintain a sense of connectedness while managing radical change. LinkedIn, too, is changing, increasing in scope and complexity. Use of the site is at an all-time high, placing new demands on businesses trying to engage their clients, stakeholders and teams. Undoubtedly, LinkedIn will play a pivotal role in the future of work, helping organizations drive culture change, attract top talent, and identify new growth opportunities as they navigate a hybrid environment.

When it comes to capitalizing on the potential of LinkedIn, JD Gershbein knows what works and what doesn’t. He has educated thousands of professionals on the transformative power of the site. During this engaging, interactive program, JD brings the rich history and present value of LinkedIn into focus and hints at what lies ahead. He outlines what business executives must do to create awareness, elevate their profiles, and open conversations that can generate wins and advance careers.

Topics to be covered include:

- Reimagining and futureproofing your LinkedIn profile
-  Critical strategic shifts for optimizing the LinkedIn experience
-  Cultivating a unique and identifiable “LinkedIn style”
-  Tapping the hidden value within your existing LinkedIn network
-  The creator economy vs. the attention economy
-  Leveraging original content on LinkedIn to expand your LinkedIn footprint
-  The role of applied improvisation in increasing LinkedIn effectiveness
 

About our speaker:

Since 2006, JD Gershbein, Founder and Principal of Owlish Communications, has been at the forefront of the LinkedIn conversation. One of the world’s first independent LinkedIn consultants and a pioneer in LinkedIn education, JD serves ambitious professionals striving to make their mark in the Digital Age. As a speaker, facilitator, writer, and media producer, he draws upon his diverse academic background — a fusion of psychology, neuroscience, and the humanities — and the improvisation skills he honed at Chicago’s famed Second City, to bridge the knowledge gap that exists between businesspeople and the online world.

Widely regarded as an authority in personal branding, social networking strategy, and social entrepreneurship, JD is blazing a trail as one of the most original personalities in the leadership development arena. View JD’s LinkedIn profile at https://www.linkedin.com/in/jdgershbein.
 
To Attend:
Meetings are for members, prospective members and invited guests only. For non-members, RSVP is required by writing to chapter chair, Dan Ruchman at [email protected]. Please include a one or two sentence description of who you are, and your interest in attending the meeting. Thank you.

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CPE Credits: Reminder for those members maintaining their professional certifications - we offer the documentation for Continuing Professional Education (CPE) credits for our speaker presentations. For those members interested in this, you may complete the appropriate forms, which we'll have available at the meeting, for 1.0 hours of CPE credit

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Zoom Screen: Make sure your First and Last Name appear on your screen.