Topic: Driving LinkedIn Visibility With Content Engagement
Speaker: Morgan Keasler, Senior Career Consultant at Point Road Group
A strong LinkedIn presence drives visibility, credibility, connection and influence. In addition to improving how you appear on LinkedIn with an optimized profile, interacting with content strategically can strengthen your professional image. How you engage with content – whether Posting, Sharing, Commenting or Liking – impacts how you are perceived and increases exposure with target audiences, including recruiters and potential employers, business partners, clients etc. This session will equip you with actionable guidance on how to engage with LinkedIn content effectively and efficiently.
Morgan Keasler is a Senior Career Consultant with Point Road Group, a global personal branding and consulting firm that helps executives and companies make powerful impressions to achieve their goals. Morgan uses her expertise and knowledge of personal branding and the hiring process to advise groups and individuals in curating powerful narratives that stand out professionally. She is an accomplished speaker able to draw on her varied experience in human resources and staffing, career development coaching and as a college professor.
Morgan holds certifications as a Senior Professional in Human Resources (SPHR) from HRCI and as a SHRM – Senior Certified Professional. She earned an MS in Human Resource Education and Workforce Development from Louisiana State University, and a BS in Psychology from Iowa State University.