Title: Your Competitors Are Grabbing YOUR Export Market Share

Why the Time is NOW for New Market Expansion and the First Steps to Get There

 Speaker: David Solomon | Founder of SERO Growth | fractional Chief Revenue Officer for SMB Manufacturers 

Manufacturers are hesitant to take their business international. Why do they resist when 98% of US exports are from SMBs?

It is more than tariff uncertainties, legal headaches, cultural barriers, and supply-chain snags that can feel overwhelming. 

In a word: FEAR! 

Fear of the unknown markets

Fear of the ongoing uncertainties

Fear of failure

 However, as financial business leaders, you understand that for most of these businesses, in order to reach their corporate revenue and profitability goals, exporting is a MUST.

But where should they enter? How should they enter? How can they get started on this exploration?

How can you help companies to mitigate the risk and work with them on real success?

 In our session, I will help ease the fear and concerns by presenting:

• A new path to growth, business resilience and increased business value
• A sharper understanding of what the business needs to scale internationally
• A checklist of what to validate before committing to an export move

Speaker bio:

After a long career leading international revenue initiatives in manufacturing, advertising, and technology, David transitioned into consulting and education, founding SERO Growth and lecturing at the MBA at McGill University. He first began working with manufacturers to successfully expand into new markets nearly 35 years ago, developing and executing practical strategies for entering over 40 countries.

Stepping out of executive roles in 2023, he now focuses on supporting North American companies aiming for global growth, as well as guiding international organizations seeking a North American foothold. David’s workshops are fast-paced and highly practical, designed for businesses venturing into international markets for the first time, with clear, actionable frameworks for sustainable revenue growth.

Over the years, he’s helped businesses launch into new territories, always emphasizing the importance of a well-defined, actionable plan and a unified team ready to seize new opportunities. David knows from experience that companies with a clear direction and practical steps are the ones that not only enter new markets—they thrive in them.