Our speaker will be Mellissa Tong, Founder of DuckPunk Productions. Melissa will discuss:
How to apply storytelling in your business to build your brand, drive sales & gain more customers
When you look at successful businesses, what do you think is the number one factor that separates them from their competitors?
The answer is their STORY. Most buzz-worthy companies have a unique story that makes them stand out as a brand. At the end of the day, why do you think people buy? They buy because they believe that product or service can somehow make their lives better. That belief is solely built on emotional connections. At the end of the day, we all know that facts tell, but stories sell.
To give you a quick example. What do you think a 75-year-old heating and air conditioning company sell? The obvious answer is heating and air-conditioning units. But the heating and air-conditioning units are the tools they use to sell, what they truly sell is comfort. Do you see the difference between selling heating units and comfort? Which one do you think can evoke your customers’ emotions?
Imagine if you have a story that can capture the hearts of your audience and make them want to buy from you? What will that do for your business?
Storytelling and Sales Training with Mellissa Tong provides:
Mellissa Tong is a Newscaster turned award-winning Storyteller, three-time #1 Best
Selling Author on Amazon, and Founder/CCO of a creative marketing and content production company, DuckPunk Productions, Inc.
At DuckPunk, Ms. Tong works with businesses to build their brand, drive sales and win more customers. Her work includes branding and marketing, storytelling training, TV commercials and branded content. Some of her clients have seen sales increase to up to 400%.
Mellissa works with small, mid-size as well as large enterprises. She has crafted over 1,200 brand stories for clients such as Westin, Nissan, Verizon, Wells Fargo, CBS, California Department of Health, just to name a few; and held storytelling seminars for Los Angeles Mayor’s Office. Awards she won include Clio, Addy, Telly, Best of Business in Video Production for nine consecutive years since 2012, and a dozen more from film festivals across the country.
Awards she has won include Clio, Telly, Addy, and Best of Business in Video Production for nine consecutive years since 2012.
Mellissa is an MFA graduate from the California Institute of the Arts. She firmly believes in this mantra, “The meaning of life is to find your gift. The purpose of life is to give it away,” a quote by Pablo Picasso.